Lidl
Weekly Promotional Leaflets
Lidl's weekly leaflets are printed and distributed across 60+ stores and sent to over a million customer homes. I reviewed the team's work for brand consistency and quality, and coordinated approvals across departments before anything went to print.
Food styling
& photography
From conceptualizing a photoshoot to bringing it to life, I directed and styled in-house photoshoots for Lidl’s weekly leaflets, booklets & magazines used for both, print and digital platforms.
Seasonal & themed Booklets
Seasonal and special themed booklets were designed, printed, and distributed in stores and online year-round. I handled layout design, styled photoshoots, and collaborated across departments to gather the necessary information.